Initial Coin Offerings (ICOs) were the most effective way until 2018 to get your project funded. But then, it had an increasing failure rate with the time that gave a chance to enter a new and better method to step in. This improved alternative to Initial Coin Offerings is now known as Security token offerings (STO). It is a positive thing that makes sure to target the real people who have much interest in your project. These people also decrease the threat of pump and dump the schemes.
Here are some of the essential things that are required by each STOs website to market their STO. Check out these things-
Things to Consider to Market Security Token Offerings
1.Speak the Language of Investors
Unlike ICOs, STOs don’t essentially require you to get masses impressed or excited. The communication strategy should be altered to find the main concerns of possible investors that outline why project funding is a safe and secure bet. You can prioritize these following topics to enhance the credibility for STO:
- Inform them about the transparent legal structure
- Tell them about the compliance-centric approach
- Describe the technology and business model for the project
2.Create Better Digital Impression
For a successful security token marketing campaign, first, you have to make the website attractive and full of provided offers. Your company website will be an ‘elevator pitch’ for this digital world. To guarantee the success of Security token offerings, include related information for potential investors, ignoring non-essential details or complex data. Also, include press releases and relevant media like infographics, pictures, and videos.
3.Generate Content by Considering Investors
Website content gives people an introduction about your ideas, explains your business model to them, shows your knowledge and clarify the roadmap. The main purpose of the content is to give potential investors valuable information regarding the project, investment details, and update them with related things. Onboard this website articles in your STO. You can start with the blog posting on other famous websites like Steemit, Medium, etc. It would enhance visibility for the STO and will not cost you a single penny.
4.Always Be Better Than Everyone Else
As we know that all the investors review hundreds of projects, and almost all of them claim to be the best. If you have solid data to prove your project better, then you can convince the investors faster. You should know about the main selling points and advantages of your competitors and also what type of disadvantages they have? Analyze a compromise between the benefits and flaws to build a strong case.
5.Send Effective Emails
For Security token offerings, email marketing will be a strong marketing tool and don’t make it like other common emails that we don’t even open. No matter, you develop it or purchase it, have a targeted email base to encourage potential investors. Go for a detailed, professional, and clear email to transmit a sense of opportunity and confidence to people. You can use newsletters to spread the word regarding the latest achievements, and it can also be a method to cross-promote the website content.
6.Keep the Hype Going
For crypto and blockchain projects, social media marketing is necessary to reach them to potential investors and drive the traffic to the created buzz and website. Always post curated and original content and maintain communication through LinkedIn and Twitter with the general audiences. These are the two most efficient platforms for STOs. You can also get detailed feedback from investors through these sites. Also, you will get to know about the people’s queries like- what they want to have or what they exactly want?
7.Be Clear About Everything
It depends upon the targeting investors on how you plan to do it or how much money you plan to raise? There are so many degrees of regulation to consider and also some of the most general exemptions for grievance Security token offerings. However, it is advisable always to consult with a legal team before going ahead. If we see from a marketing perspective, it is significant to be clear which type of people are qualified to invest in the project. It can add a disclaimer to the blog posts and ads to make sure to operate on good terms and to not break any of the law.
Each STOs website should consider these things mentioned above as they need it to market the STO. Have fluid, fast, and flexible PR to search the engine visibility. You can take help of BR Softech that is a leading STO Development Company to have premium-quality services for successful marketing and PR campaigns for lots of ICOs, STOs, and IEOs all over the globe.